(Fourth of a Series)
"Word-of-mouth
is a force of nature." - John Cooper Clarke
According to
the Nielsen Global Trust In Advertising Survey, 92% of people trust
recommendations from friends.
Most buyers
are faced with the dilemma of choosing the ideal seismic accelerograph when the
need for them to buy comes. The strangeness and general lack of knowledge on
the nature of the equipment itself poses as a brick wall as to where actually
will they start their procurement process.
The internet
may be one immediate source that any buyer will readily think of. It will
openly provide an immediate list of potential suppliers with their
corresponding product features showcased. This will seem to be enough a source
if you are only after contact details. The problem in search ranking is that it
does not in any way guarantee the safest and wisest choice. In using the web
search, the first in ranking may be the last, and the last in ranking may be
the first in terms of product quality, preference and buyer satisfaction.
Definitely,
it will be wiser for the buyers to be more interested to hear other people's
experiences about products and services that they are thinking of buying,
especially with so much cost involved. Something that the searches in the
internet will not come up with. These valuable information and feedbacks are
very important in making buying decisions being a two-way communication process
as compared to merely going over product websites which is a one-way
communication process. The amount of information one can get based on
first-hand buying experience will never ever be available to them from the
suppliers’ websites. That is for sure.
Recommendations
from trusted friends, peers, business network and the likes are relatively
low-key and proves to be the most influential in the buying process.
Buyers can
always do a tremendous amount of research in the internet on their own anytime,
and may have all sorts of ideas about what to buy and where to buy. However, if
a trusted friend interrupts with stories of bad experiences, options are very
likely to be reconsidered.
Between
website information and personal recommendation, buyers will almost as always
prefer the one that has their interests at heart, and would much likelier to
act on personal recommendation above anything else.
Word-of-mouth
is intensely personal, and influences everybody's decisions.
You may drop an email at seismicphils@gmail.com for a free
full copy of the DPWH IRR and will gladly send it to you in PDF format. Please
include your questions or inquiries regarding seismic accelerograph procurement
process if any with your name, designation, and company so can be addressed
properly.